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Jacob Matson

Jacob Matson's photo

Dev Advocate at MotherDuck

Jacob joined MotherDuck after a career as a startup operator in finance and data roles.

67 BLOG POSTS AND VIDEOS

MotherDuck is coming to Azure

MotherDuck is coming to Azure

Oct 15, 2026 • Jacob Matson

MotherDuck is coming to Azure. Pick your region on the waitlist; regions open in order of demand. Your Copilot agents can connect to MotherDuck today.

"Virtual Workshop: Build a Data Agent in 60 Minutes" video thumbnail

51:58

Build a Data Agent in 60 Minutes

Oct 1, 2026 • Jacob Matson

Jacob Matson walks through a working data chat agent he built: MCP tools, an agentic loop, a tuned system prompt, hard-coded read-only guardrails, and telemetry. He demos it live against a real dataset, walks through the actual codebase, then shows the same backend re-platformed into a Slack bot.

Stream

MotherDuck Features

AI, ML and LLMs

Data Pipelines

"We Classified 100,000 Rows in 40 Seconds: Introducing prompt_jev()" video thumbnail

49:02

prompt_jev(): SQL-Native Text Classification

Sep 29, 2026 • Hamilton Ulmer, Dumky de Wilde, Jacob Matson

MotherDuck's new prompt_jev() function runs text classification directly from SQL using Jev, a decision-focused model from typesafe.ai. In a live demo, Jacob Matson, Dumky de Wilde, and Hamilton Ulmer showed it filtering, disambiguating, and re-ranking real data without leaving SQL. The number they kept coming back to: 100,000 rows classified at 89% accuracy in 40 seconds, compared to 32 minutes and $37.58 for a comparable LLM call.

Stream

MotherDuck Features

AI, ML and LLMs

Data Pipelines

"Do AI Agents Need a Semantic Layer?" video thumbnail

60:29

Do AI Agents Need a Semantic Layer?

Aug 26, 2026 • Alex Monahan, Jacob Matson

Do AI agents need a semantic layer? Evals comparing plain-text context with a Malloy semantic layer show where each wins, and what it costs.

Stream

AI, ML and LLMs

BI & Visualization

SQL

AI Writes the Semantic Layer

AI Writes the Semantic Layer

Aug 20, 2026 • Jacob Matson, Alex Monahan

We proved that AI agents could build a semantic layer. The more interesting result was that the semantic layer itself became disposable. Q&A pairs are unreasonably effective at capturing business intent and give agents something concrete to iterate with. If code can be regenerated, where should your company accrue knowledge?

"Trust the agents you build on your data" video thumbnail

52:23

Trust the agents you build on your data

Aug 12, 2026 • Jacob Matson

Learn how to evaluate AI agents that query your data: run text-to-SQL evals with Braintrust and MotherDuck, read traces, and fix failures with context.

Webinar

AI, ML and LLMs

SQL

Ecosystem

OpenAI Just Made Analytics 10x Cheaper

OpenAI Just Made Analytics 10x Cheaper

Aug 1, 2026 • Alex Monahan, Jacob Matson

Since OpenAI slashed the price of GPT 5.6 Luna by 80% this week, low latency AI-powered answers are finally feasible for less than half a penny per answer, AI and DB costs included. For data questions, GPT 5.6 Luna is intelligence too cheap to meter. Well documented context, rigorous evals, and a fast analytical engine are now the determining factors.

Context belongs in the warehouse

Context belongs in the warehouse

Jul 29, 2026 • Garrett O'Brien, Hamilton Ulmer, Till Döhmen, Jacob Matson

Introducing Guides, MotherDuck's context layer for AI agents. More accurate queries, lower token spend, and distributed context for your entire organization.

"BI Is Having a Midlife Crisis" video thumbnail

1:00:37

BI Is Having a Midlife Crisis

Jul 28, 2026 • Jacob Matson, Ryan Dolley

Jacob Matson and BI analyst Ryan Dolley on whether AI can replace your BI tool, what it actually solves, and what still needs governance.

Interview

BI & Visualization

AI, ML and LLMs

"What Makes a Great Data Viz? DiveMaxxing Winners Revealed" video thumbnail

46:45

What Makes a Great Data Viz? DiveMaxxing Winners Revealed

Jun 24, 2026 • Hamilton Ulmer, Brittany Rosenau, Zack Mazzoncini, Jacob Matson

What makes a great data visualization in the AI era? Three viz experts judge the DiveMaxxing winners and break down what separates great from busy.

Webinar

BI & Visualization

AI, ML and LLMs

"From Source to Dashboard: Real Pipelines with Flights" video thumbnail

36:45

From Source to Dashboard: Real Pipelines with Flights

Jun 23, 2026 • Jacob Matson

Watch an AI agent build a data pipeline end to end in MotherDuck Flights: ingest, transform, and schedule it, then wire it into a live Dive dashboard.

Webinar

AI, ML and LLMs

Data Pipelines

MotherDuck Features

BI & Visualization

"Data Engineering Is AI Engineering" video thumbnail

47:05

Data Engineering Is AI Engineering

May 26, 2026 • Jacob Matson

Jacob Matson refactors a real NBA app with AI agent teams, revealing how data engineering patterns like DAGs and wave planning map directly to agent orchestration.

Webinar

AI, ML and LLMs

Data Pipelines

Vibe Coding has come for BI

Vibe Coding has come for BI

Apr 30, 2026 • Jacob Matson

The agent writes the SQL and the data viz now. Here's what's still your job — and how to implement data-layer changes that took a very hard natural language to SQL benchmark from 30% to 93% accuracy with Gemini Flash.

"What's New in DuckDB 1.5!" video thumbnail

58:00

What's New in DuckDB 1.5!

Apr 7, 2026 • Alex Monahan, Jacob Matson

Alex Monahan and Jacob Matson walk through DuckDB 1.5's biggest features including the VARIANT type, redesigned CLI, built-in GEOMETRY, and faster joins.

Webinar

"Agents That Build Tables, Not Just Query Them" video thumbnail

38:23

Agents That Build Tables, Not Just Query Them

Mar 17, 2026 • Jerel Navarrete, Jacob Matson

See how MotherDuck's new query_rw MCP tool lets AI agents write back to your data warehouse, creating tables, storing embeddings, and saving views.

Stream

AI, ML and LLMs

MotherDuck Features

SQL

"Building an Analytics Chatbot for your SaaS app in 1 day" video thumbnail

1:00:14

Building an Analytics Chatbot for your SaaS app in 1 day

Mar 11, 2026 • Ryan Boyd, Jerel Navarrete, Jacob Matson

Learn how to build a conversational AI chatbot for your SaaS product using the MotherDuck MCP server, with scoped data access and streaming responses.

Webinar

AI, ML and LLMs

Tutorial

MotherDuck Features

How I dive - Claude.ai Edition

How I dive - Claude.ai Edition

Feb 25, 2026 • Jacob Matson

Explore first, find the story, iterate on the artifact, test in MotherDuck. The workflow I keep coming back to after weeks of building.

"Shareable visualizations built by your favorite agent" video thumbnail

1:00:10

Shareable visualizations built by your favorite agent

Feb 25, 2026 • Jacob Matson, Garrett O'Brien

You know the pattern: someone asks a question, you write a query, share the results — and a week later, the same question comes back. Watch this webinar to see how MotherDuck is rethinking how questions become answers, with AI agents that build and share interactive data visualizations straight from live queries.

Webinar

AI ML and LLMs

MotherDuck Features

" Preparing Your Data Warehouse for AI: Let Your Agents Cook" video thumbnail

Preparing Your Data Warehouse for AI: Let Your Agents Cook

Jan 27, 2026 • Jerel Navarrete, Jacob Matson

Jacob and Jerel from MotherDuck showcase practical ways to optimize your data warehouse for AI-powered SQL generation. Through rigorous testing with the Bird benchmark, they demonstrate that text-to-SQL accuracy can jump from 30% to 74% by enriching your database with the right metadata.

AI, ML and LLMs

SQL

MotherDuck Features

Stream

Tutorial

SQL Golf: Lessons from Quackmas 2025

SQL Golf: Lessons from Quackmas 2025

Jan 23, 2026 • Jacob Matson

From #N column references to boolean math, explore the extreme techniques used to solve the Quackmas 2025 SQL Golf challenge.

"The MCP Sessions - Vol 2: Supply Chain Analytics" video thumbnail

The MCP Sessions - Vol 2: Supply Chain Analytics

Jan 21, 2026 • Jacob Matson, Alex Monahan

Jacob and Alex from MotherDuck query data using the MotherDuck MCP. Watch as they analyze 180,000 rows of shipment data through conversational AI, uncovering late delivery patterns, profitability insights, and operational trends with no SQL required!

Stream

AI, ML and LLMs

MotherDuck Features

SQL

BI & Visualization

Tutorial

" The MCP Sessions Vol. 1: Sports Analytics" video thumbnail

The MCP Sessions Vol. 1: Sports Analytics

Jan 13, 2026 • Jacob Matson, Logan Toskey

Watch us dive into NFL playoff odds and PGA Tour stats using using MotherDuck's MCP server with Claude. See how to analyze data, build visualizations, and iterate on insights in real-time using natural language queries and DuckDB.

AI, ML and LLMs

SQL

MotherDuck Features

Tutorial

BI & Visualization

Ecosystem

What If We Don't Need the Semantic Layer?

What If We Don't Need the Semantic Layer?

Dec 23, 2025 • Jacob Matson

What if AI could discover your business logic by mining query history instead of requiring manual metric definitions? Explore how LLMs are replacing static semantic layers with systems that learn from actual usage.

MotherDuck Integrates with PlanetScale Postgres

MotherDuck Integrates with PlanetScale Postgres

Dec 16, 2025 • Garrett O'Brien, Jacob Matson

Run analytics 200x faster on PlanetScale Postgres with MotherDuck integration. Keep millisecond transactions while pushing analytical queries to serverless compute.

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